Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
September 28, 2020
Hanbang is traditional Korean medicine. It mainly includes the use of herbal remedies to treat illnesses and maintain overall health. It is now also vastly used in the beauty industry by many Korean brands.
Many K-beauty products contain herbal ingredients (ginseng, ginger, licorice, or honeysuckle extracts) but not all of those products are Hanbang beauty. Indeed the specificity of Hanbang lies in the synergy and interaction between several different herbal ingredients. These combinations will help maximize the effects of each ingredient and increase overall benefit to the skin.
Hanbang beauty is very popular in Korea and brands communicate a lot on the benefit of using traditional recipes to enhance the skin. Many also keep on preparing their ingredients using traditional methods of aging or fermentation to ensure products effectiveness.
A few brands offering Hanbang beauty products are : Beauty of Joseon, Nature Republic, Blithe, Atoclassic, Sulwhasoo and The History of Whoo.
Hanbang beauty is growing rapidly and gaining traction outside of Korea, demonstrating that consumers’ interest in more ‘natural’ beauty products is still on the rise.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.