Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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September 28, 2020
Hanbang is traditional Korean medicine. It mainly includes the use of herbal remedies to treat illnesses and maintain overall health. It is now also vastly used in the beauty industry by many Korean brands.
Many K-beauty products contain herbal ingredients (ginseng, ginger, licorice, or honeysuckle extracts) but not all of those products are Hanbang beauty. Indeed the specificity of Hanbang lies in the synergy and interaction between several different herbal ingredients. These combinations will help maximize the effects of each ingredient and increase overall benefit to the skin.
Hanbang beauty is very popular in Korea and brands communicate a lot on the benefit of using traditional recipes to enhance the skin. Many also keep on preparing their ingredients using traditional methods of aging or fermentation to ensure products effectiveness.
A few brands offering Hanbang beauty products are : Beauty of Joseon, Nature Republic, Blithe, Atoclassic, Sulwhasoo and The History of Whoo.
Hanbang beauty is growing rapidly and gaining traction outside of Korea, demonstrating that consumers’ interest in more ‘natural’ beauty products is still on the rise.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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