August 31, 2020
A mooncake is a Vietnamese and Chinese pastry traditionally eaten during the Mid-Autumn Festival. The festival is about lunar appreciation and Moon watching, and mooncakes are regarded as an indispensable delicacy.
Mooncakes are offered between friends or on family gatherings while celebrating the festival. The Mid-Autumn Festival is one of the four most important Chinese festivals and falls on the 15th day of the 8th month of the lunar calendar, which will be on the 1st of October this year.
The packaging is as important as the cakes themselves and is usually kept and repurposed after the pastries have been eaten. That is why for the occasion pastry shops, hotels and even brands come up with special sets and design of the traditional cake every year. And this year again many interesting packaging and new flavors are being released.
St Regis Hotel Singapore : the tea-infused mooncakes come in a custom-designed solid and sturdy box. It has beautiful floral motifs in pastel colors and can be used as a jewelry chest once emptied. Built with an eco-friendly exterior, each intricate mooncake is encased within the limited-edition box in your preferred choice of color – pastel pink or blue.
Sofitel Kuala Lumpur : Presented in a luxurious orange leather box, the hotel’s collection of carefully curated baked mooncakes include the newly introduced Dragon Fruit with Blueberry Truffle, the Black Charcoal with Cheese, the Coffee Paste with Butter Cream, and Pumpkin with Chocolate Truffle. You will also be able to grab classics such as White Lotus with Double Egg Yolk and Pandan Single Yolk.
Lady M : the limited edition mooncake lantern is created in collaboration with Netflix and Pearl Studio for the animation film Over The Moon featuring the story of a young girl’s journey to meet Chang’e, the legendary Moon Goddess. Each gold and jade lantern features intricate, laser-cut imagery of characters and scenes from the film, showcased with an illumination effect when the lantern is lit up.
A Bathing Ape : BAPE creates mooncake sets every year and this year the set comes in a purple camouflage pattern aluminum lunchbox with individual slots for four cakes. Each mini mooncakes feature an outline of the BAPE head logo stamped at the surface of the cake. To be able to get the set, customers will need to spend a minimum of $4,000 HKD ($520 USD) at BAPE and BAPE KIDS Hong Kong flagships starting August 29.
Festivals and traditions are very important in Asia and are always an opportunity for businesses to show that they understand and are excited about creating products dedicated to such cultural occasions.