September 8, 2020
A good way to make customers love your products is to let them experience them. Muji has found a new way to do that by launching a hotel above its Ginza flagship store in Tokyo.
On three floor levels, you can stay in rooms fully furnished with Muji products. You can also have access to a restaurant (WA, where you will be able to taste delicacies made from local ingredients from all over Japan), a bar, a bakery, a library and an atelier for art exhibitions.
Muji, being very keen on sustainability, created its hotel while staying true to its values. Much of the interior is produced from recycled materials such as ship debris and even paving stones from over a century ago. The design is contemporary, with warm modern lighting and minimal white tech balanced with natural materials (stone, wood, wool carpets) and seasonal flower displays.
Muji Hotel is not the first brand hotel to be launched but these types of hotels are usually found in the luxury and fashion industry. Among them you have Bulgari, Armani or Versace hotels. They are a way for brands to extend the luxury experience to hospitality and to introduce customers to other products than fashion clothing or accessories made by the company (art de vivre and interior design items).