Food for thought

September 9, 2020

App of the week : Adidas Confirmed

Adidas Confirmed app just got a make-over. Originally launched in 2015, the app decided to take into consideration its users’ reviews and to offer a different experience, more focused on community, unique content and exclusivities. 

The app offers a curated selection of exclusive collaborations and first-run sneakers. Users can receive alerts for the latest drops and shop them directly on the app. 

Adidas Confirmed will also host original editorial that explores the adidas world deeper. From exclusive interviews with emerging tastemakers to deep-dives inside the archive — the platform will give insider access to the creative vision behind the latest sneakers, apparel and stories from the adidas community.

“There’s a whole extended family behind each creation and each partnership on the new Confirmed app,” says Tareq Nazlawy, adidas’ Senior Director of Digital Strategy. Some of those “extended family” members include Jonah Hill, NIGO, and Blondey, all of whom will contribute by creating exclusive content for the app.

The app is available for both iOS and Android devices.

   Monia MERABET

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