Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
Menu
September 9, 2020
Adidas Confirmed app just got a make-over. Originally launched in 2015, the app decided to take into consideration its users’ reviews and to offer a different experience, more focused on community, unique content and exclusivities.
The app offers a curated selection of exclusive collaborations and first-run sneakers. Users can receive alerts for the latest drops and shop them directly on the app.
Adidas Confirmed will also host original editorial that explores the adidas world deeper. From exclusive interviews with emerging tastemakers to deep-dives inside the archive — the platform will give insider access to the creative vision behind the latest sneakers, apparel and stories from the adidas community.
“There’s a whole extended family behind each creation and each partnership on the new Confirmed app,” says Tareq Nazlawy, adidas’ Senior Director of Digital Strategy. Some of those “extended family” members include Jonah Hill, NIGO, and Blondey, all of whom will contribute by creating exclusive content for the app.
The app is available for both iOS and Android devices.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.