July 26, 2020
The Alchemist Atelier is the result of a collaboration between perfume company Puig and home appliance group Bosch Siemens Hausgeräte. The shop, located in Paris, offers bespoke perfume creation with the help of the Scent Creator, a connected machine developed by BSH.
Customers have the choice between 16 bases and 18 chords that they can assemble and dose as they please thanks to a dedicated application. Once the perfume composition is made, it can be archived and shoppers can share their creations on the dedicated application or keep them for future batches.