Tone-up creams are very popular in Asia and not so common in Europe and the US. All Asian beauty brands have a tone-up cream in their range and some international brands release tone-up creams specifically for the eastern markets.
As the name does not suggest, it’s not a toner, it’s a type of moisturizer that’s supposed to be used as the last step of your day and night skincare regimen. Asian women us tone-up creams to brighten complexion and even out skin tone. They usually contain brightening ingredients such as niacinamide and fruit extracts. It also gets rid of dark marks and fight discoloration and hyperpigmentation as well. It reduces the size of pores and refine skin’s texture. This way complexion looks clear, plump, and smooth.
Tone-up creams usually come in white color to make the skin looks more pale or in pink color to give a subtle rosy tone.