World renowned fashion magazine Vogue Paris launched Vogue Experience in 2018 as a physical event to gather readers and offer them 12 key fashion and beauty workshops sponsored by international brands and run by experts, but also to discover the soul behind the magazine by meeting in person the editorial team.
Due to the pandemic, on the occasion of the third edition of Vogue Experience, Vogue Paris organized a 100% virtual event from the prestigious Hôtel de Crillon in Paris on June 4th and 5th, 2021. Ticket holders could discover, from the comfort of their home, a selection of workshops and masterclasses to live unique experiences and share the secrets and know-how of brands from the world of fashion, beauty and lifestyle. Before the event, they also received at home a gift box filled with fashion and beauty products valued at €200 which accompanied them throughout the event.
Virtual events are countless nowadays and Vogue Paris managed to combine virtual and physical experiences on its latest edition. Consumers are appealed by this kind of format as real interaction is still limited but receiving in advance a product (here a box of products) to make the event more tangible is definitely a plus. The amount of online events keeps on growing so brands need to find ways to get consumers’ time and attention.