
Under-eye makeup
A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.
July 20, 2020
Beauty retailers are listening to consumers’ demand for more transparency and fairness. They are building strategies and framework to ensure they select products and brands that will be aligned with environmental and social changes.
One of the largest beauty retailers in the US, Ulta Beauty, has just announced a new initiative going in that direction. Its Conscious Beauty program will be effective by Fall 2020 and will include 5 pillars:
Clean Ingredients : Indicates which brands comply with the Ulta Beauty Made Without List, an ingredient standard created for Conscious Beauty.
Cruelty Free : Elevates brands that certify as never engaging in animal testing. This pillar incorporates third-party certification from organizations such as PETA, Leaping Bunny, and Choose Cruelty-Free.
Vegan : Underscores beauty products made free of animal products, animal by-products, or animal derivatives.
Sustainable Packaging : Designates brands made with reduced, recyclable or refillable packaging to minimize the more than 120 billion packaging units produced globally annually within the cosmetics industry.
Positive Impact : Highlights brands with giving back at their core and those that champion meaningful causes.
“With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world”
– Dave Kimbell, president of Ulta Beauty –
As always, if you want to learn more about market trends and innovative ideas from around the world, contact us !
A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.
Lockdown has had a lot of impact on people’s beauty routine and habits. It is true for skincare and makeup, but also for haircare.
Flower Burger, a Milanese burger chain has specialised in hyper-colourful vegan burgers.
If VR is most of the time associated with video gaming, a new use of it is made in the performing art world. Creative Studios are now offering experiences combining theater and virtual reality. They adapt the use of VR headsets to immersive experiences with real life actors.