July 20, 2020
Beauty retailers are listening to consumers’ demand for more transparency and fairness. They are building strategies and framework to ensure they select products and brands that will be aligned with environmental and social changes.
One of the largest beauty retailers in the US, Ulta Beauty, has just announced a new initiative going in that direction. Its Conscious Beauty program will be effective by Fall 2020 and will include 5 pillars:
Clean Ingredients : Indicates which brands comply with the Ulta Beauty Made Without List, an ingredient standard created for Conscious Beauty.
Cruelty Free : Elevates brands that certify as never engaging in animal testing. This pillar incorporates third-party certification from organizations such as PETA, Leaping Bunny, and Choose Cruelty-Free.
Vegan : Underscores beauty products made free of animal products, animal by-products, or animal derivatives.
Sustainable Packaging : Designates brands made with reduced, recyclable or refillable packaging to minimize the more than 120 billion packaging units produced globally annually within the cosmetics industry.
Positive Impact : Highlights brands with giving back at their core and those that champion meaningful causes.
“With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world”
– Dave Kimbell, president of Ulta Beauty –