Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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The use of new technology (like AR) is slowly becoming essential for many retail stores. Consumers love to be surprised and entertained while shopping and it is even more true when it comes to the younger generations who are digital natives and always on the lookout for new experiences.
Even the little ones are concerned and Danish toy company Lego has considered them when developing their latest store. The brand’s New York flagship opened last June and is combining tech with traditional toys in a 20-minute augmented reality experience called the Lego Brick Lab.
« Using innovative technology to bring walls, floors and ceilings to life with light, sound and music, LEGO® invites kids to play in a virtual world that plays right along with them. Each ticketed child will have the opportunity to build their own creation (with a set of bricks unique only to the store), scan their build and then watch it become a living part of the LEGO® Brick Lab in seconds. » Lego website.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.