Food for thought

Place to see : Lego Store, NYC

The use of new technology (like AR) is slowly becoming essential for many retail stores. Consumers love to be surprised and entertained while shopping and it is even more true when it comes to the younger generations who are digital natives and always on the lookout for new experiences. 

Even the little ones are concerned and Danish toy company Lego has considered them when developing their latest store. The brand’s New York flagship opened last June and is combining tech with traditional toys in a 20-minute augmented reality experience called the Lego Brick Lab.

« Using innovative technology to bring walls, floors and ceilings to life with light, sound and music, LEGO® invites kids to play in a virtual world that plays right along with them. Each ticketed child will have the opportunity to build their own creation (with a set of bricks unique only to the store), scan their build and then watch it become a living part of the LEGO® Brick Lab in seconds. » Lego website.

   Monia MERABET

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