fbpx

Food for thought

Upcycled beauty

This article first appeared on Clean Beauty in London platform here

The zero waste movement is taking a lot of space in the clean beauty industry. Experts have outlined five key principles for it : Refuse, Reduce, Reuse, Compost and Recycle. As a result, many brands have taken note and come up with concepts and products that combine several of these principles creating a new branch in the clean beauty world : upcycled beauty. 

Upcycled beauty (or circular beauty) is about using natural & sustainable ingredients that are made entirely from nutrient-rich extracts from plants, flowers and seeds that would otherwise go to waste. It can be coffee grounds, discarded apricot stones, leftover argan shells or other foods that might otherwise get discarded after using or because of not being aesthetically pleasing enough for sale (think ugly fruits and veggies).

Food waste often represents a valuable source of raw materials for the development of natural beauty products. These ingredients have recognized beauty properties, providing various active components to hydrate and firm the skin or to even complexion. They also often are cheaper to buy than other raw materials and enjoy a very positive image in the eyes of consumers as they create interactions between various industries with a common goal : food waste reduction.

This trend has been gaining momentum since the pandemic accelerated consumers’ demand for conscious beauty products. Seeing brands finding ways to recycle food waste while still offering potent, quality products is something that resonates with many at a time where resources are getting scarce and sourcing is weighting in the purchasing decision. Upcycled beauty brands are trying their best to answer these concerns and will continue utilize upcycling across product development, not only in the ingredients and formulation but also in the packaging and shipping.

   Monia MERABET

spread the love

most recent stories ⇣

Asian trends

Oriental Aromatherapy

Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.

Read More »
Beauty trends

Proactive Protection

The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.

Read More »
Place to see

Hacker Project

Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.

Read More »
Market insights

Inclusive beauty

Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.

Read More »

BEYOND BEAUTY

check out our newsletter
on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!