Asian trends
Oriental Aromatherapy
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
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August 29, 2020
Online platform Slowear has opened Slowear 18 in Milan at the end of 2019. The new clothing concept store, is a combination of a mixology bar, café and a clothing store. The clothing store and coffee shop are open all day, while the mixology bar and Franciacorta bar operate at night. Each evening from 7:00PM to 9:30PM, the space transforms into a mixology bar that offers a selection of spirits and drinks.
This store not only offers a new experiential retail concept to its customers but also very cleverly leverage its use of commercial space. At a time where business is challenging for many brands, this kind of initiatives are interesting to explore.
Monia MERABET
Aromatherapy is a trend to watch for the coming years in Asia as it will surely keep on growing and is in synch with many local aspirations of consumers.
The pandemic and climate crisis have made consumers more aware than ever of the relation between their surroundings and the environment they live in and the overall health of their skin.
Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Inclusivity has been a key concern for many people over the last few years. In the beauty industry it has impacted product development but also organizational structures.