August 29, 2020
Online platform Slowear has opened Slowear 18 in Milan at the end of 2019. The new clothing concept store, is a combination of a mixology bar, café and a clothing store. The clothing store and coffee shop are open all day, while the mixology bar and Franciacorta bar operate at night. Each evening from 7:00PM to 9:30PM, the space transforms into a mixology bar that offers a selection of spirits and drinks.
This store not only offers a new experiential retail concept to its customers but also very cleverly leverage its use of commercial space. At a time where business is challenging for many brands, this kind of initiatives are interesting to explore.