Experiences are what people look for in all they do nowadays. In Asia, they are non-negotiable, in all kind of industries. Shops are competing to be the most attractive, fun and memorable. They need to be places where you can have a good time, but also places where you can share what you experienced with others.
World renowned fashion magazine Vogue Paris launched Vogue Experience in 2018 as a physical event to gather readers and offer them 12 key fashion and beauty workshops sponsored by international brands and run by experts, but also to discover the soul behind the magazine by meeting in person the editorial team.