Snapchat and Instagram have given us an array of filters to enhance our looks before we post ourselves on social media. The concept of filters has led to the introduction of e-makeup, which entails a list of makeups filters and 3D enhancement you can use to upgrade your digital look.
Chinese beauty brands are gaining popularity on the local market as well as in surrounding countries. They are fast paced (launching new products very regularly), offer numerous collaborations (with local brands across industries) and innovate while remaining affordable.
With the rise of beauty retailers and multi-brand stores in the early 2000, perfumers have become a little passé and obsolete. When looking for a perfume it has become more common to go for big beauty houses who are usually stocked at mega-stores and who offer perfumes as an affordable luxury product.
Self-tanning is a growing beauty segment, especially since consumers become more aware of the damage of the sun onto their skin. Self-tanners are also greatly appreciated when you cannot go out to get a real sun bath (hello confinement). However, these products have suffered from bad reviews for a long time as they would create bad coloring (orange skin), have heavy smell and leave traces of your trickery on everything you touch.
Meditation is an unmissable wellness practice. If you are looking to reduce your stress level or get clarity on your goals or have a happier outlook on events in your life, there is a good chance all the advice you will find on these subjects will have meditation as one of their recommendations.
High-energy visible (HEV) light, also referred to as blue light, is primarily from the sun, but it’s also emitted by our smartphones, tablets and computer screens. A growing amount of research is proving how damaging HEV light can be for the skin.
The global candle market size was valued at USD 3.45 billion in 2018 and it has kept on growing since then. Indeed, candles have become a big part in self-care rituals, home cocooning and aesthetic-appealing design trends. Millenials are driving this growth and consequently beauty retailers, independent brands, and fashion houses have been coming up with innovative products to constantly capture this customer segment.
CBD stands for cannabidiol. It is the second most prevalent of the active ingredients of cannabis (marijuana). Its use in beauty products has nothing new as it is supposed to bring benefits such as easing aches, soothing stress and prolonging your skin’s health.
The supplement market is in constant expansion, by 2024, it is forecast to double globally from its value in 2016 to reach $6.8bn (source: Goldstein Research). If the competition is already strong on the segment, we can see companies trying to think out of the box and to innovate.
Ayruveda is is one of the world’s oldest holistic healing systems. It emphasizes good health and prevention and treatment of illness through lifestyle practices (such as massage, meditation, yoga, and dietary changes) and the use of herbal remedies.