Luxury houses keep on looking for new ways to reinvent themselves and stay attractive in a very competitive industry. Consumers are always expecting new, innovative products or campaign and major brands are very prolific in the area.
Kith officially opened its first European flagship store in Paris, France on February 26th. Due to the pandemic and governmental restrictions, accessing the store was first on an appointment-only basis and is now open to the public.
British luxury multi-brand Browns opened its new London flagship store on Brook Street. The company, acquired by Farfetch in 2015, inaugurated a multi-sensory venue on April 2021, combining fashion, fine jewelry, gastronomy and culture.
The multi-brand Dover Street Market concept, launched in London in 2004 and then duplicated in New York and Beijing, now has an eighth address. A store opened on February 27 in Paris, called “Dover Street Little Market ».