The Y2K aesthetic is an aesthetic that was prevalent from roughly 1995 to 2003. Named after the Millenium Bug, it is characterized by a distinct aesthetic period, encapsulating fashion, hardware design, music, and furnishings shining with tech optimism.
Lockdown has had a lot of impact on people’s beauty routine and habits. It is true for skincare and makeup, but also for haircare.
TikTok is a beauty space where many new trends are being born. Among the biggest to gain popularity on the platform in 2020 were ‘soap brows’.
Each year Pinterest releases its prediction report based on most search terms. For the beauty sector, the platform talks about Skinimalism and explains how people will favor natural glow and makeup regimen this coming year.
Wearing masks everyday has drastically changed the way women use makeup. The focus is now clearly on the eyes and various techniques and trends are possible. Eyeliner is used to create many fun and unique looks.
Soft glam makeup is a rising trend where the face looks soft and glowy but also natural. This means it doesn’t require harsh contour lines, dark eye makeup and bold lip colors. Instead, all the elements of the makeup should seamlessly merge together to create a muted look.
With lockdown number 2 rolling out in many countries in Europe, we see an increasing number of articles and tutorials on at-home beauty.
Exfoliating pads gaining popularity in Korea a few years ago. They are a combination of physical and chemical techniques, which is great for people who are on the go.
Masks have become a must in our beauty routine. They can take many forms and textures, from sheet masks to DIY ones you have to mix with water. A specific category is the nigh masks, the ones you leave overnight and remove or massage into the skin in the morning.
Due to Covid 19, nail salons have been closed in many countries. For women who cannot live without manicured nails, a few solutions exist.