Market insights

If consumers have learnt to use and appreciate online stores for beauty shopping, there is no doubt that physical retail will still be a major destination for many.

Beauty brands targeting Gen Z (consumers born between 1997 and 2012) are becoming increasingly popular. They have adapted to the way the younger generation is relating to beauty.

Non-Fungible Token or NFT are unique token that can’t be replaced with something else. For example, a bitcoin is fungible — trade one for another bitcoin, and you’ll have exactly the same thing.

C-Beauty keeps on growing as local consumers favor Chinese brands. Some of these brands are even gaining international recognition and eyeing expansion into western markets.

Color cosmetics has been impacted by the pandemic more than other beauty segments. Indeed, the need for makeup when staying at home is less important and consumption habits are shifting to a more natural look (less is more and heavy contouring trends are losing momentum).

Halal beauty is already a growing trend in Southeast Asian countries like Malaysia, Singapore and Indonesia due to various factors, such as Muslim population increase and bigger reach and engagement from Muslim beauty influencers on social media platforms (more here).

Superfoods are nutritionally-dense fruits and vegetables, healthy oils, and spices, that contain amino acids, anti-inflammatories, and antioxidants.

It has been proven that toxic air can cause premature skin aging but pollution, similarly to UV rays, is an element we have to live with. However, just like SPF are everywhere now, skincare brands are also offering anti-pollution products to help us fight free radicals on the surface of the skin which can cause sensitivity and oxidative stress.

Cosmetify Index ranks the world’s biggest beauty brands on factors such as their social reach and engagement. Here are the 2020 Q3 results (from July to September 2020).

Waterless beauty is a growing segment in the clean beauty industry. Several brands have launched whole ranges of products replacing water with oils or offering dry option where you add water when needed.