Coloured contact lenses are an integral part of makeup looks in Asia. They can correct vision defects just like regular lenses (or not if you don’t need correction) while also adding a little something more. They are sold in every beauty shops, pharmacies and even convenience stores.
A popular and long-standing Korean makeup trend called “aegyo-sal” (the Korean term for charming/baby eye fat) involves using highlight and contour to create the appearance of eye bags in hopes of giving off a more youthful look.
Coffee love in Asia is on the rise even though, historically, population tended to preferably drink tea. Indeed, in the last few years we have observed a growth in coffee shops around Asia and a keen interest for barista brews and blends.
Chinese New Year 2021 falls on Friday, February 12th, 2021, and celebrations culminate with the Lantern Festival on February 26th, 2021. It marks the transition between zodiac signs : 2021 being the year of the Ox.
Western beauty brands know the importance of this event and now release limited edition products for the Lunar celebrations every year. Most products are presented in red and gold packaging with Chinese inspired design.
Since the K-beauty boom, jelly-textured skin care has been steadily infiltrating the skincare market. Many beauty launches are now using gels and jelly textures to add an element of playfulness and sensory satisfaction to products, providing a more enjoyable and exciting experience for users.
Each country has its own beauty standards and in a same region it can vary a lot from one country to the other. As a consequence, looking at popular beauty influencers from a specific country can give a good idea on what style is most trending locally speaking.
Cute packaging is a must in Asian beauty. Whether it is with light, delicate colors and shapes or anime-inspired themes, beauty products have to stand out. The latest trend for beauty packaging is linked to a beloved pet, the cat.
“Honey skin” is the viral Korean slang phrase that has been on everyone’s lips for a few years now because it is the ultimate skin goal you want to achieve.
Asian markets have no difficulty mixing industries together and see collaborations with a good eye.
When it comes to skincare trends, South Korea is the place to look at. We all know about Glass skin trend, consisting of a 10-steps routine to achieve a pore-less, luminous, and translucent skin. But have you heard about Cream skin ? This skincare trend is all about getting a hydrated, milky skin with ease.