Upcycled beauty

As the pandemic spreads worldwide and people are forced to stay at home and wear a mask anywhere they go, the need for makeup has decreased. As a consequence and according to the NPD Group, color cosmetics saw a 52% sales drop in the second quarter of 2020. However this doesn’t mean that consumers are completely writing off makeup. They needed time to adapt and find new ways to use it.

Time to walk

Audio content keeps on gaining popularity and is slowly becoming an essential media for many brands and creators. It is also a very powerful way to connect with listeners who have been getting used to listen to podcasts and other audio shows daily.


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on the future of beauty

Every Thursday, we talk about a beauty, lifestyle or wellness trend with a foresight approach!